Create market-relevant innovations
Challenge:
Our expedition partner is a leading brand company with high demand for customer orientation and innovation strength. Innovation activities should continuously focus on customer’s needs.
Corporate innovation management
Challenge:
Expedition approach
- Create a cross-functional understanding from management and employees concerning to early innovation stages with workshops and insight interviews
- Conception of an early stage innovation approach; combine consumer insights, brand strategies and innovation topics for thematic platforms. Agile dynamic execution from innovation ideas to implementation
- Process implementation of the organization with management and employees from marketing, innovation, R&D, sales, finance & IT
Expedition success
- + >10 % increase of sales and profit contribution caused by innovation
- Minimization of average development times and costs
- Implementation of first digital business models and e-commerce innovations within 12 months
