Corporate innovation management

Create market-relevant innovations

Challenge:

Our expedition partner is a leading brand company with high demand for customer orientation and innovation strength. Innovation activities should continuously focus on customer’s needs.

Expedition approach

  • Create a cross-functional understanding from management and employees concerning to early innovation stages with workshops and insight interviews
  • Conception of an early stage innovation approach; combine consumer insights, brand strategies and innovation topics for thematic platforms. Agile dynamic execution from innovation ideas to implementation
  • Process implementation of the organization with management and employees from marketing, innovation, R&D, sales, finance & IT

Expedition success

  • + >10 % increase of sales and profit contribution caused by innovation
  • Minimization of average development times and costs
  • Implementation of first digital business models and e-commerce innovations within 12 months