Future scenario workshop

Explore and create innovation opportunities together

Challenge:

Our expedition partner is a leading company for convenience products and technologies. Now, competitors with price aggressive positioning, private labels as well as more sustainable premium products more and more capture market share.

Expedition approach

  • Analysis of future scenarios with insights regarding brands, companies, consumers, competitors, innovation champions and start-ups
  • Conception and organization of a future scenario & innovation workshop with employees and business partners
  • Workshop execution and moderation with agile innovation and creativity methods
  • Live conception and visualization of innovations with value proposition and success factors from consumer and business perspectives

Expedition success

  • Business relevant innovations with brand fit and future relevance: from new products to digital services and new business models
  • Profound basis for implementation planning with employees and partners