Innovation & technology scouting

Accelerate innovations in the digital age

Challenge:

Our expedition partner is a leading brand company with sales > € 1 Bil. To reach ambitious growth and profitability objectives innovations are needed. Thus, our partner requires innovations beyond classic assortment expansions that include digital direct sales and new formats as well as trade partners.

Expedition approach

  • Development of scouting strategy with management and employees
  • Cross-market innovation and technology scouting
  • Involvement of impulses from innovators, trendsetter, influencer and market experts
  • Analysis and reporting of impulses from scouting as well as employee’s ideas for innovation concepts from different innovation categories
  • Future scenario and ideation workshop to shape innovation initiatives with management and employees

Expedition success

  • Innovation initiatives with validated business potentials of > € 150 M. and + 20% profit margin
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