Increase innovational power and differentiation
Challenge:
As a leading pharmaceutical company with popular brands, our expedition partner is looking for new innovations and technologies for OTC portfolio.
Product & packaging innovation scouting
Expedition approach
- Innovation insight interviews with CEO and employees
- Worldwide scouting to identify and utilize innovation and technology impulses cross-category, competitor innovations and start- ups
- Identification of innovation gaps and white spots
- Innovation and portfolio initiatives that combine internal ideas with external scouting results
- Moderation of innovation and portfolio initiatives selection with consumer and business value perspectives
Expedition success
- Availability of product and packaging innovations that create value for business, consumers and trade companies
- High growth rates and additional values
