Product & packaging innovation scouting

Increase innovational power and differentiation

Challenge:

As a leading pharmaceutical company with popular brands, our expedition partner is looking for new innovations and technologies for OTC portfolio.

Expedition approach

  • Innovation insight interviews with CEO and employees
  • Worldwide scouting to identify and utilize innovation and technology impulses cross-category, competitor innovations and start- ups
  • Identification of innovation gaps and white spots
  • Innovation and portfolio initiatives that combine internal ideas with external scouting results
  • Moderation of innovation and portfolio initiatives selection with consumer and business value perspectives

Expedition success

  • Availability of product and packaging innovations that create value for business, consumers and trade companies
  • High growth rates and additional values