Achieve competitive edge

INSIGHTS & SCOUTING

Recognize and exploit business opportunities earlier

With our EARLY BRANDS services for insights and scouting, you recognize relevant developments for your company earlier – and easier exploit them. Explore how our expertise can help you to generate innovation and technology leadership in an agile and dynamic way – to create value for your business continuously.

Our Services

Insights & Scouting for success

Scouting Innovation & Technology

With our global scouting, you recognize business-relevant innovation and technology opportunities from around the world for your company. Always tailored for your objectives and topics. Expand and connect with your own ideas.

Innovation & Technology Business Cases

Use tailored technology and innovation business cases in an early stage for your ideas and projects. Market and technology data as well as business indicators will be combined dynamically. This enables you to focus on most valuable options.

Coordination of Innovation & Technology Initiatives

We support you in the operative implementation of your innovation and technology projects, so that resource shortfalls should be no problem for you.

Implementation Technology Scouting & Management

Together with you and your employees, we achieve that new business relevant technologies and applications are scouted and exploited earlier, in a continuous and productive way.

Implementation Innovation Scouting Processes

We realize a success approach for you and your employees that enables the continuous detection of innovation impulses. Thus, digital scouting tools and agile methods will be combined perfectly adapted to your needs and requirements.

Analyzing Market and Competitors Insights

With our insights and analysis, you recognize market and competitor developments at early stages. With this knowledge, you generate competitive advantages concerning to innovation, research and development as well as technology.

SCOUTING & INSIGHTS IN ACTION

Successful expeditions – explore how we create value for you

  • SCOUTING FOR NEW BUSINESS OPPORTUNITIES

    Extent competencies proactively and market-relevant

    Challenge:

    Our expedition partner from the energy industry is willing to expand competencies in the field of renewable energies with focus on e-mobility. Thus, early stage innovations and technologies concerning energy and mobility shall be identified and exploited.

    Expedition approach:

    • Expedition dialogues with management, purchase, business and product development
    • Implementation of a worldwide innovation & technology scouting
    • Analysis and evaluation of innovation and technology impulses, development of potential opportunity fields including best practices
    • Creative design and conception of relevant business opportunities

    Expedition success:

    • Individual opportunity fields for innovation and new business regarding e-mobility
    • Availability of top relevant business opportunities within a short period of time
    • Recommendations and activity planning to involve employee’s ideas

     

     

  • INNOVATION & TECHNOLOGY SCOUTING

    Identify and utilize business opportunities on early stages

    Challenge:

    As successful industrial and service group, our expedition partner wants to proactively identify and exploit new business opportunities at early stages. Moreover relevant startups, tech partners and strategic investment options shall be evaluated.

    Expedition approach:

    • Top-management expedition dialogues
    • Development of specific future scenarios for each business area, joint prioritization of focus topics
    • Implementation of a worldwide scouting
    • Analysis and evaluation of innovation and technology impulses, result pooling and conception of specific opportunity fields
    • Development of new business opportunities by using different innovation and creativity methods

    Expedition success:

    • Dynamic initiative pipeline for each business area including value creation logic, efficiency potentials, possible tech partner, startups and investment options
    • Concrete activity planning for an agile implementation of prioritized business opportunities

     

  • EARLY BRANDS CONTINUOUS SCOUTING

    Have one finger on the pulse of time

    Challenge:

    As innovation and technology consulting, we from EARLY BRANDS continuously have technology-relevant developments, innovative startups and disruptive innovations on our screen. To have always one finger on the pulse of time, our experts use latest tools and methods for specific innovation and technology topics.

    Expedition approach:

    • Worldwide scoutings for latest issue- and industry-specific topics such as blockchain, artificial intelligence, e-mobility, augmented / virtual reality etc.
    • Creative team sessions to scan and evaluate innovation and technology impulses on a regular base
    • Continuous development and adjustment of topic priorities

    Expedition success:

    • Profound knowledge base of potential future topics and latest developments concerning innovation and technology
    • Knowhow supports specific scoutings for client projects as well as the development of business opportunities with high market relevance

     

  • SCOUTING FOR INNOVATIVE INCOME STREAMS

    Dynamic pipelines for success in the digital age

    Challenge:

    As a successful company in the consumer goods industry, our expedition partner seeks new innovative income streams for their B2B-business.

    Expedition approach:

    • Realization of a worldwide innovation and technology scouting
    • Analysis and evaluation of impulses for topic priorities from digital services through cross-industry innovations
    • Creative development of business relevant initiatives including value creation logic and potential implantations with tech partners and startups
    • Constructive derivation of value potentials and business models for prioritized concepts

    Expedition success:

    • Dynamic initiatives pipeline with more than 25 potential B2B-business opportunities
    • First business models for prioritized initiatives to agilely implement pilot projects with flexible partner ecosystem

     

     

  • R & D TECHNOLOGY SCOUTING

    Generate technology advantages for success

    Challenge:

    Our expedition partner is a leading technology corporation. The R&D leadership and employees are willing to identify new technologies and processes earlier to combine them with internal knowhow.

    Expedition approach:

    • Conception and implementation of company-wide technology scouting processes including R & D employees, management and further business interfaces
    • Coordination of the implementation of team building, scouting strategies and search requests, operative scouting as well as evaluation and utilization of scouting results
    • Implementation of a technology scouting office

    Expedition success:

    • Additional economic contribution of > € 15 M. from new technologies and processes
    • Accelerated reach of growth, productivity and efficiency objectives due to R&D
    • Increase of patent applications

     

  • INNOVATION & TECHNOLOGY SCOUTING

    Accelerate innovations in the digital age

    Challenge:

    Our expedition partner is a leading brand company with sales > € 1 Bil. To reach ambitious growth and profitability objectives innovations are needed. Thus, our partner requires innovations beyond classic assortment expansions that include digital direct sales and new formats as well as trade partners.

    Expedition approach:

    • Development of scouting strategy with management and employees
    • Cross-market innovation and technology scouting
    • Involvement of impulses from innovators, trendsetter, influencer and market experts
    • Analysis and reporting of impulses from scouting as well as employee’s ideas for innovation concepts from different innovation categories
    • Future scenario and ideation workshop to shape innovation initiatives with management and employees

    Expedition success:

    • Innovation initiatives with validated business potentials of > € 150 M. and + 20% profit margin

     

  • PRODUCT & PACKAGING INNOVATION SCOUTING

    Increase innovational power and differentiation

    Challenge:

    As a leading pharmaceutical company with popular brands, our expedition partner is looking for new innovations and technologies for OTC portfolio.

    Expedition approach:

    • Innovation insight interviews with CEO and employees
    • Worldwide scouting to identify and utilize innovation and technology impulses cross-category, competitor innovations and start- ups
    • Identification of innovation gaps and white spots
    • Innovation and portfolio initiatives that combine internal ideas with external scouting results
    • Moderation of innovation and portfolio initiatives selection with consumer and business value perspectives

    Expedition success:

    • Availability of product and packaging innovations that create value for business, consumers and trade companies
    • High growth rates and additional values