A week of inspiration and innovation

What do we experience in a week at EARLY BRANDS? What excites us and who do we meet? Insights from Elena.

We want to dive into our world with you and show you our work behind the scenes of EARLY BRANDS and bring it to you a bit closer. Elena has been an integral part of our team for several years. As an Innovation & Technology Consultant she takes you on a journey through a week of team spirit, interaction, agility… and much more. Go for it!

Monday – Teamspirit with What-How-Why

With a carafe of water and a tea I start the day. I check the upcoming activities for the week in the Kanban behind me for their actuality. And review the priorities for the days. Nothing works without post-its, all steps and activities come to the wall. But more on the post-its later.

Today some sessions with colleagues are planned. In our sessions we help each other to discover new perspectives in a topic and to protect each other from narrow thinking. Who does not know this situation: you are so deeply involved in a topic that a new look at things opens up completely new perspectives and possibilities. This exchange with colleagues is important, enriches us and is part of our way of working. The most important questions that almost always accompany us are: What? How? Why? What do we do? How do we do it? And why do we do it? The “Why” is essential, because that’s how we always have the goal in mind.

Tuesday – Meet exciting personalities. Inspiration.

Today I am looking forward to a session with a client. The variety here ranges from the first meet up in an “Inspiration & Scoping Session”, to targeted user interviews with the client, to a multi-day design sprint. The appropriate format is decided according to requirements of our client and project progress.

Another important principle is to take up the thoughts and ideas of the people. No matter whether we get to know them in a one-hour session or run through a workshop lasting several days together. It is particularly important to us to develop ideas together for the people and with the people. This is the only way to turn an idea into a market-relevant business model.

Wednesday – Towards new horizons

Speaking of the business model: this Wednesday, Together with a colleague, I am working on the further development of a business model. Our daily work includes identifying, structuring and testing relevant business models. If necessary, however, we adapt it to the needs of the market. To do this, we have developed certain routines and use different methods – one of which is the business model canvas. We ask ourselves questions like: What is the problem of users? How can we solve the problem? What is the benefit of the solution? Through the questions we get closer to the essence of a concept idea and develop it step-by-step with users.

Together we are also looking forward to a team lunch on the balcony or in one of the nice restaurants in the immediate neighbourhood. In the heart of Bremen. The after-lunch walk has become a fixed ritual, no matter how the weather in Bremen is.

Thursday – Networking with start-ups and tech partners

Every Thursday I make video calls with technology partners. Our tech partners support the technical realization and subsequent technical support of a project. We exchange ideas about the development during the week and plan next steps together. With Trello, MS Teams and Co., we can work on projects completely independent of location and keep each other up to date.

For me, the time of technical realization is particularly exciting. A project that previously existed only as a click dummy is now “real”. Much of what has happened before in design tools or in your head is now brought to life.

Friday – With user journey and Chilltrax into the weekend

To start the day, we listen to the favorite san francisco-based station Chilltrax. If we need a change of pace, Deep House is also welcome.

Today we want to create a persona and design its user journey. At this point, the post-its should be mentioned again. They are an integral part of our work. In the case of a user journey, for example, they represent individual steps of the user. For a persona, a post-it corresponds to a property or a pain point of the persona. We can use them flexibly and have a basis for further development directly on the wall, visible to all, in the shortest possible time.

On hot summer days (and sometimes also in winter), we like to go to the freezer to finish off the Friday. It is always filled with ice cream, as an “ice cream officer” I always keep an eye on it.

No week is like the other. And yet they are full of interaction, team spirit and inspiration. We have developed processes that allow us to complete a wide range of tasks in a short time and to react quickly to new developments. Teamwork, flexibility and agility are our strengths. I live and feel that every day.

And here are the links to the topics and tools for you that I mentioned:


Catch the Future…!