How successful innovation and technology consulting rocks forward today

Digitalization, innovation and new technologies change markets, industries and varied professional fields – including innovation and technology consulting. In this article, we provide insights into EARLY BRANDS’ collaboration with leading brand and technology companies. And show how we jointly create future innovations and technologies.

It has not been a long time when innovation and technology management was mastered with endless excel-charts, time consuming stage-gate-innovation processes and sophisticated packages of measures – by both corporations as well as by medium sized companies. Key figures, strategies and plannings regulated down to the last detail. However, we experience a hyper-competition today – cross market and cross industry. Coffee corporations need more than simple product innovations. Retail banks need to innovate beyond existing banking services. Just in this minute, right now Amazon, Google and many innovative young startups ask themselves: how can market and customer needs be redefined in a new innovative way? How can markets be disrupted and captured?

That is what innovation consulting is about. We from EARLY BRANDS create added value for our clients every day – as a fast, flexible and agile partner. Whether executives or employees, our teams embolden to proactively adapt changes. Identify new business opportunities as key success factors. Anticipate and shape future actively. Strengthen businesses with innovative new opportunities.

Innovationsberatung im dynamischen digitalen Zeitalter

Our digital age is from high speed and dynamics. Thus: flexibility, speed and creative combinations of innovative ideas, technology opportunities and market needs are essential.

For us as innovation consulting that means: identify innovation and technology opportunities globally. Support partners to get an open mind for different playing fields. Create innovative business models for existing markets and beyond. Focus on curiosity and empathy which are the key aspects for innovation methods like Design Thinking and Design Sprints. We turn our clients and their employees into active co-creators of the future. We early involve the right innovation and technology partners and potential customers. And create market-relevant solutions interdisciplinary. That is the only way to keep one finger on the pulse of time – to know customer needs of tomorrow already today. For market-relevant solutions with high business potentials.

What impact does this have on our daily routines in innovation consulting? Design Sprints with clients, technology partners and users in preference to rigid innovation concepts that end up in the drawer. Rapid prototyping and a “build-measure-learn” attitude rather than product launches planned down to the last detail. Flexibility and agility as opposed to linear innovation processes. In a nutshell: do not build skyscrapers on skyscrapers.

In our innovation consulting, we set our focus on our clients, expedition partners and their specific market and company requirements. Empathy and communication. We adjust different innovative and creative methods, workshops and tools to the individual challenges of our clients. Customization of innovation consulting. For an individual added value. We create room for innovative ideas, exciting technology impulses and business relevant ideas. In our “creative space” in Bremen we enable our expedition partners to jointly dive in to the future. With Lego, post it notes & Co. And with different people from EARLY BRANDS and most exciting startups worldwide. We know: future is not a one-man-show – creative manpower matters.

Those who want to anticipate future, need to identify and utilize new business opportunities on early stages. With our Innovation & Technology Scouting, we have the ability to realize new relevant technologies, innovations and startups at very early stages. So that business relevant opportunities become available prior to competitors – our clients are always one step ahead. We create valuable advantages for innovational power and competitive strength. Just as important as external innovation and technology impulses: involve employees’ ideas. Internal knowhow, thoughts and creative suggestions. Only the combination of external and internal impulses leads to a common understanding and courage to proactively create future. Plus, an added value that secures both: market and business relevance. Furthermore: customer & user. Feedback, agile pilot projects, tests…. The involvement of customers in ideation, conception and implementation of innovations is very valuable. Ideas that do not inspire can be dismissed. Ideas that are from high relevance can be developed with customer-centricity.

Agile Beratung zu Innovation und Technologie

Joint development and implementation of innovation ideas secures business and market relevance as well as competitive edge.

At the same time: do not put all your eggs in one basket. Juggle with several opportunities. Promote those options that lead to highest prospects of success. At the same time, have an open mind for changes and stay flexible. We develop dynamic innovation pipelines with our clients and continuously enrich them with new impulses. In this way, we get able to quickly and flexibly adapt changes – to generate advantages.

Another important insight form our consulting concerning innovation and technology: You do not have to do it alone. Together with our clients, we conceive flexible partner Ecosystems, evaluate potential cooperation partners like startups and use the advantages of strong partnerships and investments. Times in which innovation and technology projects were managed by own efforts are over. In high dynamics and complexity of our digital age, we are stronger, faster and more successful when we stick together in strong teams.

Partnership für erfolgreiche Innovationen und neue Technologien

Success with partners: combine knowhow, new technologies and innovations – realize business opportunities faster and more successful.

We from EARLY BRANDS are a specialized company. We successfully identify innovations and new technologies for our clients and jointly shape business opportunities with high market and business values. With involvement of employees, users and partners. Our focus: People. Agility. Innovativeness. Speed. For a customized consulting and implementation support for new business opportunities.


Catch the Future…!