Our EARLY BRANDS experts give insights into the latest technologies of our time

In our digital age, we are surrounded by a huge amount of new technologies and innovations – which is increasing day by day. With our EARLY BRANDS team insight, we give some inspiration: What is behind blockchain, internet of things, artificial intelligence, 3D printing and mixed realities? Why are these technologies so important today?


technology developments in our digital age



When do we talk about “internet of things”? Let’s start with a few examples. A washing machine that turns on automatically, when energy is cheap and sends messages via WhatsApp when laundry is ready to be hung up. Street lights, that turn off self-controlled when no passenger is nearby. Cars that communicate with environments so that accidents and traffic jams are avoided. Machines that order own spare parts at the right time to prevent failures as predictive maintenance…

How does this work? Technologies like RFID-chips, sensors, data storages and software systems are needed. They make it possible to connect things with each other and with us. By using data exchange at the internet. From our latest smartphones, to digital displays on our fridges through to car sensors.

What are the reasons and benefits? The opportunities and application fields are varied. Advantages and values are perfectly clear: connect things and people with each other to operate in an easier, safer, more sustainable way – from smart home, predictive maintenance to smart cities and industries.

maschinen kommunizieren über das internet miteinander



Ada is my personal health guide and doctor. Bitesnap counts calories for me by using a simple picture of my food. Replika – lends an open ear no matter if I am anxious or just need somebody to talks with…What sounds a bit strange at first glance, is already in full swing: artificial intelligence (AI) is on the move and already established in many different fields of application.

AI in a nutshell: We understand AI as technology that imitates our human behavior by using complex mathematical algorithms. On the one hand, strong AI which fully imitates human beings, is still up in the air. But on the other hand, weak AI that only copies single specific human skills is more and more introduced in our daily routines. Just think about voice recognition like Siri, Alexa & Co. Or the identification if textual and visual contents like IBM’s Watson. Or innovative Google‘s image search, that allows us to search photos and other visuals.

Why do we use AI? Application fields of KI whether strong or weak, are nearly unlimited. AI can be used for process optimization and identification of customers’ needs and desires. In health care AI can identify diseases on early stages. Also, by using AI, robots and machines get able to take over dangerous tasks for us: like space, underwater or mining activities.

Roboter mit künstlicher intelligenz



Coherence and connections between IoT and AI are clear as water. Certainty, these technology fields feed each other lines. Being combined, IoT and AI can create super smart things. Intersection is based in data – gained by IoT and intelligently used by AI. If smart things of IoT get able to learn and take decisions on their own they will get able to improve and optimize themselves. Thus, things will become “super smart” in near future.



Blockchain is a hot topic. Not for no reason: blockchain has the ability to restructure our habits and markets and to revolutionize the way we carry on trade today. In our centralized “platform economy” with google, amazon Facebook & Co., blockchain enables decentralization + self-determination.

Short and sweet: as name implies, blockchain is a chain of data blocks. In this data blocks, all transactions ever done are recorded and managed in a decentralized way: within a network of countless participants, referred as to nodes, all over the world. Specific encryption codes ensure that data stored in blockchain are unchangeable and reliable. Only if many participants have checked and validated, transactions take place. Not until then, a data block is added to the next one so that a long chain of blocks (blockchain) is created. In sum: with blockchain technology, we get able to manage transactions in a decentralized way. We can trust in unique identities. Unforgeable and unchangeable.

What are the reasons to pay attention to blockchain? Reasons are countless: from secure supply chain and proof of origins in logistics, to healthcare with unforgeable electronic patient files through to automatic land registries by using smart contracts. As you can see, blockchain is a big thing. Use cases are varied. For more inspiration have a look on our EARLY BRANDS blockchain insights, e.g. decentralization on the fast track, blockchain – brilliant technology.




Virtual Reality (VR) – Experiences in virtual worlds.

With VR-Glasses and other awesome Gadgets VR technologies makes it possible to fully dive into virtual worlds. It’s not just that: we can move and interact in a three-d virtual world. We can operate, plan and move about freely. Feel and experience things like we would do in our real world.

What is the use of it? Virtual reality is a promising technology not only for gaming scene but also for many other use cases. For example: Thanks to VR technology, doctors and students can practice and train complicated surgeries and operations virtually. Car lovers can create their favorite designs for their new Porsche virtually on their own. Interior design  of new properties can take place way before construction phases due to virtual reality house views.

Augmented Reality (AR) – bring virtual elements into real worlds.

As opposed to VR, we do not dive into virtual worlds with AR. We rather combine our real world with virtual realities by using innovative software. Thus, we widen, enlarge and enrich our physical world by technology. Ever since the hype about Pokèmon Go we all know which huge impact AR technologies can have.

How does this work? AR becomes possible by using mobile devices or specific data glasses that transport virtual elements into our real world. Thereby, computer-generated visuals are integrated into our reality – so that we give our realities an upgrade.

The whys and wherefores? Receive and experience the right information at the right time at any place – omnipresent. Increase customer experiences, facilitate learning curves, foster emotionalization and inspiration, widen horizons and perspectives… It becomes clear as water: AR application fields are varied. Today, we see an increasing number of use cases. We can read AR City maps or even experience virtual city navigation. Disney makes use of AR for coloring books – to bring figures and characters to live. By using AR Apps, we are able to bring Ikea’s Hemnes, Billy & Co. virtually into our living rooms.

Augmented Reality App im Shop zeigt Angebote und Preise für Waren an



3D printed homes. 3D printed clothes. 3D printed foods. A few years ago, 3D printing was used to create prototypes and models quickly. Today, application fields are enormous. And still grow fast. Not only companies, but also private households make use of this innovative technology.

To keep it simple: 3D printing is an additive manufacturing method. Based on data and three-d digital illustrations with software like CAD, different materials, fabrics, filaments such as nylon, metals or mortar little-by-little become 3D printed objects. Till now, many different printing technologies have been developed, but all working the same way: additive manufacturing of physical objectives, layer by layer based on digital, numerical models.

Why we want to use it? There are many reasons for that. In engineering, the production of custom-build spare parts often is cost- and resource-intensive. With 3D printing we are able to be more effective and productive for that. Also construction industry shows impressive applications: print houses within 24 hours. In medical research 3D printing is a big thing. For example to print vital organs. In Amsterdam you can already cross the first 3D printed steel-bridge.

3D Drucker in der Fertigung


In our collaboration with brand and service companies, young startups and innovative tech companies, we from EARLY BRANDS as innovation consulting experience the movement to an information society day by day. At our headquarter location in Bremen + worldwide. Our Innovation & Technology Consultants are always at the pulse of time. We support our partners to create innovations and new technologies successfully. Today + in the future. Our recommendation: focus on people, they make the positive differences. New technologies enable huge benefits and competitive edge – but only in combination with empathy, creativity and room for innovation. Dynamic gain momentum. Cross-market + cross-industry. Thus, it is essential for all of us to deal with new technologies already today. Stay curious + rock forward!


Catch the Future..!